Current location:Earth Edges news portal > travel
Country Fairs Become New Attractions for Young City Dwellers
Earth Edges news portal2024-05-22 04:25:34【travel】5People have gathered around
IntroductionContact Us HomeNewsHighlightACWF NewsSocietyWom
- Home
- News
- People
- In-depth
- ACWF
Country Fairs Become New Attractions for Young City Dwellers
January 19, 2023People enjoy snacks at a fair in Jizhou District of north China's Tianjin, Jan. 12, 2023. [Xinhua/Li Ran] |
JINAN, Jan. 18 (Xinhua) — Steamed buns, fresh oysters and scallops. Li Chuyun filled the trunk of his car with loads of delicacies after a busy day of shopping at a country fair in east China's Shandong Province.
Located on the outskirt of the coastal city of Rushan, the Haiyangsuo Fair boasts a history of hundreds of years. About every five days, a dazzling array of seafood, agricultural products, clothes, and daily necessities line up along both sides of the road for over 2 km, attracting thousands of people from local villages and beyond.
Li was one of many young urbanites who made special trips to the gathering. As the Spring Festival approaches, the fair is getting even more bustling with excited holiday shoppers.
Such a festive mood is now hard to find in cities. "When I was a kid, I often went to the fair with my parents, but rarely did so after I grew up," said the 21-year-old college student.
Recently, however, a "country fair boom" has emerged among China's Generation Z. On popular platforms such as Douyin and Xiaohongshu, photos and vlogs of country fairs flourish. Some shared an open-air dining experience, while many others focused on the commodities of authentic local colors.
Many traditional foods and ordinary vendors suddenly won unexpected fame after being featured by social media influencers. Swiping on their phones while drooling with envy, netizens swarmed into the comment sections, asking for addresses and prices or simply expressing how much they wanted to be there.
Yang Chenlu, a 19-year-old who grew up in Dongying, Shandong, felt homesick for the first time after she attended college in northern China last year.
After returning home for winter vacation, Yang went to a local fair and instantly fell in love with it. "The familiar aroma of snacks, street cries, and small talk among neighbors constitute the happiness of hometown!" She wrote on her social media page.
Young people tend to fancy new things. But in recent years, a zeal for traditional cultural treasures, such as Han Chinese clothing, has become the new chic, further amplified by social media.
Similarly, in the case of country fairs, the combined charm of home, memories, and delicious food easily resonates among the young.
"Traditional fairs stand as storages of time-honored local customs, dialects, specialty products, and lifestyles, said Sun Jiashan, an associate researcher of the Chinese National Academy of Arts.
Local governments across China have also contributed to the rising popularity of country fairs, introducing a slew of policies to restore consumption and develop fair tourism.
For example, the provincial government of Shandong has launched the "Yellow River Fair" and aims to build it into a famous cultural brand.
The fair will be held once every season in multiple cities, with the inaugural one already kicked off. Coupons have been distributed to attract consumers, and livestreaming e-commerce has further promoted the event.
Sun said that the "country fair boom" highlights the new vitality of the Chinese economy and society and reflects the younger generation's growing interest in their own culture.
"The young Chinese are taking the lead in passing on traditional culture and sharing the stories of China with more people in the world," he added.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Address of this article:http://greenland.graduatethesis.org/article-50e199870.html
Very good!(549)
Related articles
- How Diddy made himself the 'victim' in apology video where he does not mention ex
- Some imported animal products using production methods illegal in New Zealand
- Chris Christie drops out of Republican White House race
- Chemo services to remain in Wairoa permanently
- Russian theater director and playwright go on trial over a play authorities say justifies terrorism
- Te Pāti Māori co
- Otago councillors vote to delay notification of controversial land, water plan
- Couple waits for categorisation of flood
- Should you claim child benefit? What it's worth
- Some imported animal products using production methods illegal in New Zealand
Popular articles
Recommended
China vows to actively promote restoration of int'l flights
Chinese court sentences Australian Yang Hengjun to death with two
Parents 'frustrated' by not knowing how students compare to others nationally
Te reo Māori: Govt seeks to halt extra pay for public servants fluent in the language
Cruise worker 'murders newborn son on board ship': Shocked co
Nine apologises for using digitally altered image of Animal Justice Party MP Georgie Purcell
TikTok users losing access to Taylor Swift, Billie Eilish songs
Japan: Foreign
Links
- Bohm and Harper lead the streaking Phillies to a sweep of the Nationals with 11
- Juventus appoints Montero as interim coach for final 2 matches after Allegri fired
- The Israel
- Jacoby Brissett is embracing role of mentor during his 2nd stint with the Patriots
- The Senate filibuster is a hurdle to any national abortion bill. Democrats are campaigning on it
- Companies are trying to attract more smartphone users across Africa. But there are risks
- Man United finishes outside the European spots despite winning last game in Premier League
- Brady Singer strikes out nine, Royals defeat A's 8
- Bukayo Saka misses Arsenal's season
- Bohm and Harper lead the streaking Phillies to a sweep of the Nationals with 11